Statement of Intent

 

NEA Final Version

Website: 

https://18-ikha.wixsite.com/my-site-1 

Music Video: 

https://youtu.be/6uts3M8J1Ls 

First Draft

 https://18-ikha.wixsite.com/my-site-1

(I am having trouble attaching my video, but it is on the website linked above)

Notes for editing

Recently I made the decision to re-edit my music video, as the three narrative strands were getting too confusing and made it very difficult to fit everything into the video. I have chosen the narrative strand that I believe is the best (the most well-shot, good composition, good lighting, clear storyline) and I am going to stick with that one and edit my video accordingly around that footage. 

The video will now consist of the following elements/ follow this loose structure:

• Shots of the band playing instruments and singing - following the usual requirements of there instruments in time with the music and lip syncing in time with the lyrics - however there will be inclusions of animated elements around them which may emphasise their actions or provide intertextual references.
• Shots of just the park storyline - the character dancing freely by themselves and then being joined by a shyer one - these shots will be spliced with the performance ones and will also be enhanced by small animated drawings.
• Shots of the “dance floor” - as well as the outdoor shots, there will also be shots of the couple dancing in front of a green screen that will be edited to look like a dance floor - this will add a third location to the video so that it doesn’t feel repetitive, and will further reflect the abstract style of the video.
• Shots of the band dancing - to reflect the song’s overall theme, avoid the video becoming repetitive and boring, and reflect the band’s playful persona, I have also decided to, towards the end, include shots of the band dancing. This will hopefully tie everything together, and even make it feel like they are dancing along with the characters in the narrative strand.

Progress this week

 This past week I have finished editing together my music video, and have begun to put the finishing touches to it such as colour grading. I have begun to fill in the blank space in my performance shots with drawings/graphics - my plan is to animate references to the song lyrics, as well as intertextual references.

 

Planning - Website

For the logo - could try an animation of APRICITY being frozen in ice, and then when clicked, a sun comes out and melts the ice off to reveal the actual logo (because apricity means the warmth of the sun in winter). The actual logo could consist of leaves wrapping around the name, and colourful flowers being dotted around it.

For the About Us page:

• Each band member having a different “theme” that represents them - that also ties into the name - Isobel being a flower, Louie being ice, Felix being the sun.
• Isobel having a section on her experiences as a woman in the industry - talking about how she’s treated as the front runner of the band. This appeals to a young female audience, and to an audience of musicians.
• Fun facts about each band member
• Sneak previews for a photoshoot and interview with Isobel - a big leading magazine, e.g. Vogue or Vanity Fair

For the main page:

• Charity campaign - Mind. Use the other footage from the two other narrative strands I filmed to create a dancing video to spread the message of not being alone when dealing with mental health issues - include statistic about young people.
• Merch - tote bags, t shirts, CDs or vinyls to appeal to young audiences as we are now in an age that wants physical media back. Could also include preview for collaboration with Safa Noor jewellery in the form of a pop-up
• Intertextual references - include a section that urges audiences to go back and look at the video to find intertextual references - a direct call to action.
• Competition - include a competition that appeals to an audience of fellow musicians, the prize being new equipment - shows the band’s generosity and incentive to help fellow bands - community is important.
• Also include - dates for future events, a message from the band, the actual video.

Raw Footage

 https://southendhighschoolforgirls-my.sharepoint.com/:f:/g/personal/18-ikha_shsg_org/ErFN_zpXFnlOiMP4_-GaDOcBuVThff6A7gF-H1ZO_8ssZA?e=gsn1W1