Pitch PowerPoint

 

Pitch Feedback

Teacher Feedback:

Positive - "Good example of indie rock", "Great ideas for the website - like the homage idea", "Excellent choices of research"

To improve - "Be careful with colour grading, always shoot with as bright light as possible and adapt in editing process", "Ensure you have digital convergence between the two products."

Student Feedback:

Positive - "I love the narrative", "Meets the brief, good song", "Great ideas for video and digital convergence, lots of good research", "Really good, well thought-through", "Song matches well", "Intertextual references work with your concept", " Colour schemes also work well."

To improve - "Lighting at night may be hard"

Personal Reflection:

From getting this feedback I have decided to stick with my idea and aesthetic as it seems to work well. I think I need to develop my intertextuality and homage ideas even further as those ideas received positive feedback so I'd like to make it a key element. I need to reconsider my filming arrangements as I've gathered that it will be difficult to film at night due to lighting issues. I also should practice my colour grading skills as this will be a tricky part of the editing process. I also need to ensure I have sorted out digital convergence as that is key. I also should begin to design a logo for my band's name.

From Mr Escott's comments, I think I will need a better ending for the narrative part of the video, with everyone from the party dancing on the beach perhaps instead of just the two girls dancing so its stronger and more impactful.

Audience Research - Secondary Focus Group

 KIRSTY KHALDI

Age: 50

Current Occupation: PA to Deputy Headteacher

Personality: Striver

Interests: Politics, exercise, reading

Music Taste: Pop, Disco, Soul

Favourite Music Artists and Why: Etta James, Adele, Ed Sheeran - "I like to sing along"

Favourite Music Videos and Why: "Thriller" by Micheal Jackson, because it was memorable.

Music Video Engagement: Never

Social Media Engagement: Daily, and uses this platform to keep up with artists and their lives.

ALEX KHALDI 

Age: 55

Current Occupation: Company Director

Personality: Thinker

Interests: History, sport

Music Taste: Indie, Rock

Favourite Music Artists and Why: The Cure, Blur - "They are not mainstream" 

Favourite Music Videos and Why: "Close to Me" by the Cure

Music Video Engagement: Monthly

Social Media Engagement: Daily

Audience Research - Primary Focus Group

SAFA - NOOR MIRZA 

Age: 16

Current occupation: Student/ Part-time admin assistant to accountant.

Personality: A Maker

Interests: Jewellery making, knitting and crocheting, reading, watching tv, sleeping, going out with friends.

Music Taste: Indie, Rock, Pop 

Favourite Artists and Why: Phoebe Bridgers, Boygenius, Taylor Swift, Big Thief, Chappell Roan, Beabadoobee, Mitski - "All their music sounds very good and has well thought out lyrics"

Favourite Music Videos and Why: "If you want to" by Beabadoobee because it has fun animation that reflects lyrics and a mixture of performance and narrative. Also, "Casual" by Chappell Roan because it has a narrative, good visuals, and nice colour grading.

Music Video Engagement: Monthly

Social Media Engagement: Daily, and uses this platform to keep up with their favourite artists and their lives.

ELLA COPELAND 

Age: 17

Current occupation: Student/ Part-time pharmacy assistant

Personality: Experiencer

Interests: Music, sleeping, reading, and physics.

Music Taste: Pop, Alternative

Favourite Artists and Why: Taylor Swift, Gracie Abrams, Arctic Monkeys, Inhaler, Chappell Roan - "Their music sounds very good"

Favourite Music Videos and Why: "Feather" by Sabrina Carpenter because the outfits featured are visually appealing and it has a good storyline

Music Video Engagement: Weekly

Social Media Engagement: Daily, and uses this platform to keep up with their favourite artists and their lives.

JUNO SCOTT-JOYNT

Age: 17

Current occupation: Student, Part-time job on the weekends

Personality: Thinker

Interests: Watching films and tv shows, drawing, reading comics

Music Taste: RnB, Rap, Country, K-pop, Soul, Pop

Favourite Artists and Why: Childish Gambino, Tyler the Creator, George Michael, FLO, Michael Jackson, SZA, The roots, Marvin Gaye, KAYTRANADA, Knucks, EXO, NCT - "I like their sound and the stories they tell through their music" 

Favourite Music Videos and Why: Not a specific video, but mixed media music videos are "really cool to me"

Music Video Engagement: Monthly

Social Media Engagement: Daily, and uses this platform to keep up with their favourite artists and their lives. 

EVIE TAYLOR 

Age: 16

Current occupation: Student

Personality: Believer

Interests:  Watching films and TV, reading, playing videogames, arts and crafts, playing guitar

Music Taste: Rock, New Wave, Goth, Metal

Favourite Artists and Why: Depeche Mode, The Cure, Billy Idol, Siouxsie and the Banshees, Type O Negative, Tears for Fears, Bon Jovi, Kate Bush, Mötley Crüe - "Because listening to their music makes me feel good"

Favourite Music Videos and Why: "Enjoy the Silence" by Depeche Mode because its beautifully shot, and "Alright Aphrodite" by Peach Pit because I like how it looks stylistically

Music Video Engagement: Weekly

Social Media Engagement: Daily, and uses this platform to keep up with their favourite artists and their lives.

ANOUSHKA LAKHAN

Age: 17

Current occupation: Student/ Swim assistant

Personality: Believer

Interests: Films, graphic design, literature, photography

Music Taste: Indie, Pop

Favourite Artists and Why: Billie Eilish, Lana Del Rey, Tame Impala - "catchy songs and meaningful lyrics"

Favourite Music Videos and Why: "Bury A Friend" by Billie Eilish, because it has really interesting visuals.

Music Video Engagement: Monthly

Social Media Engagement: Daily, and uses this platform to keep up with their favourite artists and their lives.

Initial Planning - Moodboard

 

Audience Research - Target Audience Breakdown

Target Audience Breakdown - "a primarily 16-25 year old middle market audience that likes to be entertained".  

Age:

For this brief, the final product will be targeted towards a group of 16-25 year olds, so a generally young market to cater towards. This demographic of people have been hugely influenced by the digital age, becoming largely dependant on social media platforms such as TikTok, YouTube and Instagram for sources of quick entertainment and information. Their knowledge of and proficiency with these platforms makes them digital natives. Due to this, I aim to include links to social media within my website including a working Instagram page to attract this age group. To ensure the final music video remains relevant to 16-25 year olds, I will only depict individuals within that age range, and include representations of how such individuals might choose to spend their summer nights. 

Class:

For this brief, the final product will be targeted towards a middle-market audience. This demographic would fall under the ABC1 group. This indicates a higher income level - which will guide my choices in terms of my website, as this group will have more disposable income to spend on merchandise items and tour tickets - so I will advertise these elements throughout my website. This also indicates a higher education level - influencing my choices of academic, pop-culture, and even socio-political references in my actual music video.        

Interests:

For this brief, the final product will be targeted towards a group that "likes to be entertained". From this, I can infer that it would be beneficial for maximum audience engagement to include two main visual elements of the video. A narrative plotline, to intrigue and connect the audience to the deeper messages of the song, not only entertaining them but providing them with characters and situations to relate to. I would also include the element of a band playing the song, the fast paced, high energy nature of the music with accompanying visuals would keep the audience's attention throughout the video. For this audience demographic I would also be keen to include many pop-culture references - as the "likes to be entertained" notion suggests cultural competency, and an interest in music and film. 

Industrial Context - brief history of MVs